Student-led business innovates to accommodate beauty stylists

23 June 2020 | Story Niémah Davids. Photo Adobe Stock. Voice Sarin Drew. Read time 4 min.
The Fleeker team have been forced to innovate to accommodate their clients in the personal care industry.
The Fleeker team have been forced to innovate to accommodate their clients in the personal care industry.

Remember when standing in a queue at the barbershop or grabbing a seat at your local hair salon while waiting for a haircut was the norm? For clients using the Fleeker platform, which was founded by four University of Cape Town (UCT) students, queuing for grooming is a thing of the past.

Social distancing, limited customer numbers and strict hygiene protocols mean trips to the barbershop, hair salon and beauty spa will look a lot different now as the industry reopens under lockdown “advanced” Level 3.

With a click of a button, clients can use Fleeker to schedule appointments with hairstylists, barbers, make-up artists and nail technicians – and beat the long in-salon queues.

“I spent a lot of time in queues at my barbershop and it made me think of ways to improve and streamline this system, just to make it more convenient for customers,” said Asonele Gevenga, co-founder of Fleeker.

This novel idea is just what the country’s COVID-19 epicentre (the Western Cape) needs, especially as personal care services start to reopen from this week.

On fleek

When the online business opened its virtual doors in September 2018, Gevenga said he could “never have imagined” that 18 months later, the COVID-19 pandemic would force them to innovate further.

As of March this year, the team have been hard at work coming up with creative ways to ensure stylists and beauty therapists would still generate an income once lockdown restrictions were eased and the sector reopened.

“As part of our mission to improve, while adhering to strict health guidelines during this pandemic and still accommodating our customers [stylists] and their customers, we had to make some changes,” he said.


“As part of our mission to improve … we had to make some changes.”

Gevenga, an economics and finance student in UCT’s Faculty of Commerce, said the system’s improvements benefit stylists and their clients alike and are likely to last beyond the COVID-19 pandemic.

Working from a client’s home is one such improvement the business has made, he explained. It enhances customer comfort and “ensures better control” as it eliminates the crowded salon.

“This means the stylist will have more control over the health and safety measures they have in place, like sanitising, because it’s a one-on-one service.”

In addition, Fleeker also introduced a cashless payment system, which allows users to transact online; that means handling cash is history too.

And a unique built-in feature enables stylists to track their monthly income, making financial planning a lot easier.  

How it works

Gevenga said Fleeker requires stylists to register online by completing a simple registration form – the process takes just a few minutes. While there’s no upfront cost involved, 10% of every successful booking goes to Fleeker.

Once stylists have signed up, the platform’s location-sharing functionality ensures that potential clients can select a therapist in close proximity to them.

Fleeker currently lists a range of local businesses and more than 100 UCT students make use of their service. Gevenga said a growing number of non-UCT students also make use of the platform.

“We’ve received such great feedback from our clients, as well their clients, especially during this time. This has [reinforced] our commitment to ensure all stylists, big and small, have a fighting chance in the market and are able to connect with customers in an efficient way,” he said.

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