UCT Genesis Project Expo kicks off in August

The annual University of Cape Town (UCT) Genesis Product Launch and Expo will take place on 10 August 2022 and will showcase the start-ups of some of South Africa’s most promising student entrepreneurs. Students learn how to set up and run their own businesses as part of a Postgraduate Diploma in Entrepreneurship.

Attracting thousands of local and international applicants each year, UCT’s Genesis programme is a prestigious and highly competitive honours-level programme. Since inception, well over a decade ago, the programme has grown exponentially and has gone on to develop outstanding business leaders, entrepreneurs, and pioneers across several sectors and industries. The success of this programme is attributable to its core ideology, which focuses on empowering students to locate their authentic inner voices while being proactive artists who apply their knowledge to the realm of business and entrepreneurship. Each year Genesis incubates several student start-ups, taking young entrepreneurs through the fundamentals of business – from raising start-up capital in innovative ways to the day-to-day operation and management of businesses.

The students compete for the coveted UCT Genesis Award and showcase their businesses at

the expo attended by industry business leaders and members of the UCT community.

The Genesis Project 2022 teams include:

Üna – offering Grace, a uniquely engineered, portable, and manual grey-water recycling system aimed at improving the quality of life and increasing water security within the informal sector.

Nass Incorporated – a platform that provides a space for experienced entrepreneurs to connect with aspiring entrepreneurs and start-ups. It provides a practical way of learning that comes from a mentor/mentee relationship.

e-Kamva – focuses on empowering people by giving them access to a network of top-performing professionals, business owners, decision-makers, and executives across different industries in the form of career boot camps. 

RentALL – an online community-based rental marketplace for both the listing and renting of camping, sporting, or outdoor equipment. This platform aims to reduce consumerism by providing an affordable and sustainable way for individuals to utilise the equipment for a useful period of time.

Book Bugz – a slim-line hanging fabric shelf that acts as a book display designed to capture the attention of aspiring readers both in schools and homes where space is limited.

Hemp Studios – focuses on creating sustainable products, the aim of which is to provide products that are sustainable in their design, function, raw materials, and manufacturing process all the way to how they are sold and then distributed. 

JOVO – seeks to resolve the grey-water challenge in townships.

Team New Gen – a recovery wheelchair to facilitate the recovery of disabled patients with bed pressure sores.

Date: 10 August 2022

Time: 10:00–15:00

Venue: Leslie Social Science Building, upper campus

Contact Sadia Salie for more information.