UCT Radio breakfast team's boundary-breaking approach to broadcasting is the reason Rise and Grind won this year's MTN Radio Award for best campus breakfast show, maintains the show's host Duncan Patrick.
The 2015 MTN Radio Awards, which took place at the Sandton Convention Centre on Saturday 18 April, saw UCT Radio nominated in five categories – two of which were for Rise and Grind.
Patrick conceptualised the show four years ago with the intention of making it an accessible, "hybridised" programme, incorporating social media and online content to draw in listeners who might not be tuned in at that moment. For him, that's the secret to the show's success.
He explains the meaning behind the show's name: "It means get up and do; get up and go to the proverbial grindstone."
Tune in to Rise and Grind, featuring Duncan Patrick, Ivan Asem and Nikesh Ramaser, every week day from 07h00 on UCT Radio 104.5fm.
Photo caption: UCT Radio Rise and Grind show host Duncan Patrick.
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