Stand-up makes marketing fun

It's relevant, educational, and surprisingly (and intentionally) entertaining.

That's Mar:Com, a DVD on integrated marketing communications that has been produced by UCT's Unilever Institute of Strategic Marketing in collaboration with top comedian Trevor Noah and some of the country's leading brands.

Aimed at students and professionals, the 80-minute documentary covers the fundamentals of marketing communications and how to integrate these into a cohesive marketing message that is consistent across a variety of media.