Professor Steve Burgess, of the UCT Graduate School of Business, has recently been awarded the US-based Marketing Science Institute's (MSI) Visiting Scholar Award. He is the first recipient of the award, which is open to scholars around the world.
The award will help support Burgess' sabbatical stay at the Kenan-Flagler Business School, University of North Carolina, where he will conduct new research on customer segmentation in emerging markets.
Burgess will work closely with MSI Academic Trustee Jan-Benedict Steenkamp, who is C. Knox Massey Distinguished Professor of Marketing at the Kenan-Flagler Business School and one of the world's leading marketing academics.
Burgess is currently director of research and professor of business administration at UCT's Graduate School of Business and William Davidson Institute Faculty Affiliate in the Ross School of Business, University of Michigan. He is also a longstanding member of the Southern African Marketing Research Association (SAMRA).
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