UCT's Unilever Institute of Strategic Marketing recently won the Marketing Roll of Honour at the Marketing Federation of South Africa (MFSA) Tusk Awards. This was the national round of the MFSA marketing excellence awards.
Professor John Simpson received the award on behalf of the Institute. The Tusk awards recognises â€œinnovation and excellence in marketing as displayed by individuals, teams or companiesâ€.
The Marketing Roll of Honour is a category specifically for marketing oriented companies. Both the organisation and the individual driving the marketing effort are recognised. The Unilever Institute won the category for a small company (049 employees).
Simpson said that the award recognised the achievement of significant influence in the South African marketing arena. â€œWe are particularly honoured and proud to have been recognised after a relatively short period of existence,â€ he noted.
The Unilever Institute was established in 1999 as a non-profit organisation based at UCT, and largely funded by the Unilever Foundation. The Institute aims to raise the level of strategic marketing in South Africa by developing marketing theory and generating South African specific information. This is shared with educators and marketing practitioners. The Institute conducts projects based on the needs of marketers and marketing educators that focus on the generation of theory and information in a uniquely South African environment.