New alumni campaign AIRborne

09 November 2009

The Development and Alumni Department (DAD) has launched UCT AIR, aka UCT Alumni in Residence, a campaign - which was two years in the making - that hopes to foster a greater sense of UCT pride among students. "The campaign aims to involve students and educate them while on campus about how great it is to be a UCT alum, and also to participate in our alumni programmes once they have left campus," said DAD's Lungile Jacobs. Standout features at the launch were the very visible UCT AIR posters and banners, and the 'Airmbassadors', clad in green T-shirts, who pitched the campaign to students. UCT AIR boasts a Facebook site, and can also be found online.

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