UCT is too cool for school

04 June 2012 | Story by Newsroom

Freshers Braai 2012Dancing on the fields: Young South Africans have voted UCT as the coolest brand in the Sunday Times Generation Next Youth Brand Survey.

If you are a UCT student, use a BlackBerry cellular phone, bank with FNB, brush your teeth with Aquafresh after snacking on Doritos and are either Trevor Noah or Julius Malema, you are officially 2012's coolest person.

This, according to the results of the 2012 Sunday Times Generation Next Youth Brand Survey. UCT scooped the 'coolest brand' award for the fourth year running in the university and college category, joining the above toothpaste and public personalities atop South Africa's coolness ladder.

The University of Johannesburg placed second, followed by Wits, Stellenbosch and Rhodes.

Some 5,000 South Africans aged 8-22 in urban and peri-urban settings were surveyed about what they felt were the coolest brands in the land in myriad categories, from petrol and radio stations to cartoon shows and holiday destinations.

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