New alumni campaign takes to the air

The Development and Alumni Department (DAD) has launched UCT AIR, aka UCT Alumni in Residence, a campaign - two years in the making - that hopes to foster a greater sense of UCT pride among students. "The campaign aims to involve students and educating them whilst on campus about how great it is to be a UCT alum, and also to participate in our alumni programmes once they have left campus," says DAD's Lungile Jacobs. Standout features at the launch were the very visible UCT AIR posters and banners, and the 'Airmbassadors', clad in green T-shirts, who pitched the campaign to students. UCT AIR boasts a Facebook site, and can also be found online.

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