UCT came out tops in the 2009 Sunday Times Generation Next youth brand-preference survey, being voted the coolest brand in the universities and colleges category.
Now in its fifth year, and the largest preferred-brand survey conducted in the country, the survey polled over 5 000 young urban South Africans between the ages of 8 and 23. The results reflect how this demographic perceives and responds to consumer and corporate brands.
The win entitles UCT to use the Sunday Times Overall Coolest Brand mark on all marketing material.
Marketing manager Murray Steyn of the Communications and Marketing Department responds: "Hey, shoo, wow, that's cool! Seriously though, UCT has been fortunate enough to have been recognised in a number of ways recently, but we should not be over-confident regarding our brand value. Criteria for getting awards could change in the future, but for now I suppose some pride with a little humility is acceptable."
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