Students compete in top competition

12 May 2008

Two UCT business science teams have reached the national finals of the prestigious L'Oreal Brandstorm international marketing competition.

Cape Persuasion, comprising Celeste Adonis, Aletha Jaftha and Melissa Rassie, as well as Rooibos, made up of Ruth Chapman, Tatum Howie and Nontu Mashaba, will compete with five other teams from universities and advertising schools around the country on 15 May, in Johannesburg.

The winning team will earn a place at the international finals to be held in Paris, France, in June, to compete for the world title, new job opportunities and a tour of the globe.

L'Oreal Brandstorm is a marketing game that allows students throughout the world to design a make-believe sun block product for the L'Oreal brand, as well as a marketing campaign to launch that product.

UCT has a good record in the competition, having won two of the last three national finals.

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