To achieve economic prosperity in Africa, the continent must raise its competitiveness in agricultural sectors and support the development of entrepreneurial traits in its people. But research shows that without proper policies and equitable regulations, even the most determined entrepreneurs will struggle to succeed.
New reports state that food demand on the African continent will rise by more than 60% by 2050. The continent has the fastest growing population in the world and this is expected to increase about 50% over the next 18 years – equating to nearly half of the expected global population growth for the next 20 years.
However, despite having 65% of the world’s arable land, most African countries rely on imported food – costing an estimated $50 billion a year. Pursuing an agricultural productivity agenda is therefore no longer a choice but a must in sub-Saharan Africa.
Although some countries are advancing in global marketplaces, others fail to do so. Conditions differ among African countries, but some similarities exist.
A new study into the Ugandan sugar-cane industry undertaken by the UCT Graduate School of Business (GSB) offers some useful insights into what’s getting in the way and points to a lack of competitiveness as one of the biggest barriers to greater productivity and profits in the agricultural sector.
Sugar cane is a key cash crop for Uganda and one of its leading industries, but the sector could be performing much better – with much greater benefits for producers and families.
Although the economy is growing at over 3%, a recent PricewaterhouseCoopers report states that as many as 70% of Ugandans are vulnerable and sometimes fall below the poverty line. In May 2017 Oxfam said that the rich in Uganda were getting richer and the poor were getting poorer.
Although most Ugandans work in agriculture (about 70%), the sector share of the economy is only 23%. Increasing competitiveness in the sugar-cane industry is vital. According to the global ranking of 108 sugar producing countries for 2013, Uganda is ranked number 38 in sugar production and number 41 in sugar yields per hectare.
“The major issues holding back Ugandan sugar-cane farmers are policy and industry regulation. The entrepreneurial drive, passion and determination are already there.”
Restrictive monopoly policies
There are many problems in the industry – one of them being that the country lags behind competitors in terms of production and productivity. For example, South Africa is able to market its cane in nine months, while Uganda needs another six months to do so.
In addition, the sector is riddled with unjust and unethical policies and practices.
A survey of Ugandan farmers showed that over 78% are in favour of dismantling the current monopoly ‘zoning’ policies. These restrict property rights ownership, especially land, and prevent open access to the establishment of competing mills that would be able to offer competitive cane prices to growers and ultimately enhance competitiveness along the sugar-cane value chain.
The demerits of monopoly policies were confirmed by the World Bank in the World Development Report 2013, which points out that large firms can only innovate if they are exposed to competition. In Uganda, in addition to monopoly land ownership, there are also uncompetitive cane prices differing between regions.
The country's sugar-cane industry is also hampered by unethical regulation, the exploitation of growers, and unequal governance power sharing between millers and growers.
While farmers worldwide earn around 60–65% of sugar industry proceeds, the reverse is true in Uganda. Here, farmers earn less than 40% of the sugar-cane proceeds.
Considering that it takes cane farmers two years to produce a cane crop ready for the market, while millers need only 24 hours to crush the cane, it is hardly any wonder that sugar-cane farmers in Uganda are described as some of the most exploited on the continent. Despite taking most of the risk on producing the crop, they get the smallest share of the value created.
Reforms being debated
New legislation for a minimum 50% share is currently being debated in the Ugandan parliament where more reform is also being considered to address inequalities in the sugar-cane industry. Farmers and entrepreneurs – especially in small to medium sugar-cane enterprises – eagerly anticipate these reforms.
The World Economic Forum (WEF) defines competitiveness as being the set of institutions, policies and factors that determine the productivity of a country – the main factor driving economic growth and income levels. Rising competitiveness means more prosperity.
Much of the research being done into competitiveness falls into the field of global value chains (GVCs), which looks at how competition pressure is affected by the globalisation of industries and how value is created and captured.
The GSB research covers new ground in GVC theory building by discovering new critical success factors for measuring competitiveness at firm and sector levels. These include the entrepreneurial qualities of personal involvement in the business, passion for the business, goodwill between business and communities, and prompt payment of labour.
While high-performing companies attribute their competitiveness to internal factors under an entrepreneur’s control, the medium- and low-performing enterprises attribute their low productivity to external environmental factors outside an entrepreneur’s control.
Larger companies are more likely to overcome some of these environmental obstacles, but they are particularly destructive for smaller, more entrepreneurial organisations.
This corresponds with the findings of the Global Entrepreneurship Monitor, which tracks entrepreneurial activity in sub-Saharan Africa. The organisation notes that while entrepreneurial activity is on the rise in several African countries, various factors hinder the survival and growth of small businesses in Africa, with a lack of government support, bureaucracy and lack of financial backing at the top of the list.
The major issues holding back Ugandan sugar-cane farmers are policy and industry regulation. The entrepreneurial drive, passion and determination are already there. But for the industry – and the country – to be truly competitive and a world player in the industry, it will have to become more equitable and willing to share value with farmers.
The most competitive nations in the world, according to the WEF, are Switzerland followed by the USA, Singapore and the Netherlands. Their rankings are based on various factors, including how benefits are spread across the population, equal opportunities and higher standards of living.
The lesson for the rest of Africa is clear. Focusing on entrepreneurship is not enough. Becoming more competitive means sharing value, cutting down on exploitation and unjust practices, and pursuing more equal partnerships that benefit all along the value chain.
Not only is this the right thing to do, but – as the GSB research shows – it will lead to greater productivity and higher profits by creating an enabling investment climate and business environment that spurs job creation, especially for the youth. It is a scenario in which the industry, the farmers and the whole economy benefit.
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