Students to get advanced marketing skills

Skills transfer: Students on Quirk Education's Quirk Certificate Course in eMarketing will share their knowledge with children and communities around Cape Town.

Eight visiting American students at UCT are getting more than what they had bargained for. In a good way.

While working for the Southern Africa Sustainable Development Initiative (SASDI), a fund-raising, project management and leadership development organisation within impoverished communities, Kathryn Arthur, Jeffrey Prost-Greene, Eric Taft, Hans Jacob Christensen, Samantha Stern, Brent Shively, Jennifer Taylor and Suzelle Tala Medjou enrolled in Quirk Education's Quirk Certificate Course in eMarketing.

The online programme, endorsed by the USB Executive Development Ltd of the University of Stellenbosch Business School, runs over 10 weeks, and covers every facet of eMarketing, giving participants the opportunity to apply holistic Internet marketing tactics to their business.

Dr Ian Corbett, SASDI founder and chairman, says the organisation aims to give the eight students first-hand experience of working on live projects to garner skills not readily available at tertiary education institutions.

Each student will share their capabilities with children and communities around Cape Town, says Corbett.

"We need to continue the great work that the students are going to be doing once they return to their home universities."