The Graduate School of Business (GSB), through its Executive Education unit, has become the first business school in South Africa to launch a blogging platform that will allow some of the world's leading business and leadership experts at the school to interact with businesspeople online.
The UCT GSB blogs are part of a broader social-media strategy which will see the GSB participating in various other online channels such as podcasts and video-sharing websites.
"With this initiative, Executive Education at the UCT GSB is giving anyone with an internet connection and an interest in business an opportunity to engage with the experience, knowledge and cutting edge research of top academics," said Dave Duarte, one of the architects of the blogging platform and founder and director of the new-media marketing programme at the GSB.
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