The results show that staff rate Monday Paper as a good product generally. Significantly, in our 2000 survey 23% of respondents described Monday Paper as "propagandist". In the latest survey this figure is 9%, a significant reduction. Also important to note is the fact that 25% of Monday Paper stories focus on research endeavours, underpinning UCT's mission. 80% of UCT's coverage in the media is generated by these stories.
A total of 273 questionnaires was returned from the 5 500 sent out via Monday Paper. For brevity we have summarised some of the most important facets of the research below.
But the biggest headache is the distribution of the paper. 52% of respondents say they receive it on a Tuesday, 27% get it on a Wednesday and only 12% receive it on a Monday. In out last survey we brought this up and asked readers if they would prefer to have the name changed.
The majority (66%) said no, despite circulation bottlenecks. This introduces a vital point. Monday Paper is signed off on a Thursday evening, reproduced and printed on Friday, delivered to our Welgelegen offices first thing on a Monday morning, and is sorted, labelled and dispatched by lunchtime. Unfortunately, the bottlenecks occur afterwards, once Monday Paper is out of our hands. Distribution to dispersed UCT campuses, comprising scores of departments and units, is a slow process. In addition, we rely on the goodwill and efficiency of many administrative staff to get Monday Paper circulated within their departments.
While we can't fully control the distribution on Campus, we can invite readers to access Monday Paper on the web at www.uct.ac.za/general/monpaper/index.htm. It's there every Monday, usually by 14h00 (please don't phone us if it's not up on the web by 14h05, we need a little latitude here). We are also working on getting the classifieds ads posted to the web.
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